Introduction
These beginner-friendly phrases will help you shop confidently in Japan, whether you're buying souvenirs, clothes, snacks, or electronics.
Understanding Japanese Shopping Phrases
Most shop staff use polite Japanese. Short polite phrases and pointing at products make communication easy, even for complete beginners.
20 Essential Shopping Phrases
1. すみません
Meaning
Excuse me
Pronunciation
Romaji: Sumimasen
When to Use
Get a shop assistant's attention politely.
Example
A:すみません
A: Sumimasen
Excuse me
2. これはいくらですか
Meaning
How much is this?
Pronunciation
Romaji: Kore wa ikura desu ka
When to Use
Ask the price.
Example
A:これはいくらですか
A: Kore wa ikura desu ka


